Connecting with Your Guests
Now more than ever it is easier to connect with your guests in exciting ways by leveraging the power of Social Media. Event professionals have the opportunity to reach their target audience and connect with them before, during and after the event by using some simple tools. The right Social Media strategy can pay generous dividends.
To develop your plan, you need to have a solid understanding of your attendees. What types of Social Media will resonate best with them? Are they avid Facebookers? Is LinkedIn their professional preference? Do they Tweet? Remember, Social Media is NOT a one size fits all solution. You may not need to use all arms of Social Media to accomplish your goals. Figure out how to engage with your audience in the most effective way. We recently attracted 3 overseas sponsors to an event simply by sending the right Tweets seasoned with the right key words. The end result was over five figures of sponsorship dollars! Results like that simply can not be overlooked.